Why The Cheese Wanker?

If I got a penny for every time someone told me that The Cheese Wanker is a rude name, I would not have to sell cheese merch to make a living! 

All jokes aside though, Sabine and I love designing and selling merch for cheese lovers. But, that is definitely a question we get asked almost daily. Read on for the story and mission behind our name, The Cheese Wanker.

So, why the name? 

Before I launch into an explanation, I want to clarify two things.  

We know that it is a rude word.  And we did not choose our name purely for shock factor. 

So, now that we’ve got this out of the way, let’s talk about the story behind the name. 

Cheese with friends

It was one sunny afternoon in Melbourne and Sabine and I were driving back home after a catch-up with friends. As always, we had brought cheese.

As always, it had been devoured. And, as always, I had narrated the story behind each cheese while it was being eaten, and outlined the rationale behind the choice. 

Afterwards, Sabine and I were joking that our friends must think that I’m a total wanker. 

A different type of self-love

Now, I want to clarify that the meaning of “wanker” that is relevant here is “know-it-all who shares more information that is necessary”. Not “crude word to describe the completely natural act of self-love”.  

And, while most people might recoil at being described in such a manner, I saw it as an opportunity. 

I am a bit of a Cheese Wanker

Yes, our friends and family might think that I’m a bit of a cheese wanker. But, they also listen to everything I say. And, more importantly, put it into practice. 

So, what if we could reach a much broader audience. And what if we could embrace the term “Cheese Wanker”. Own it even! 

A platform to educate

I have to admit that the name definitely gets people’s attention. But, through quality content ranging from Cheese Rants to Cheese Science, it provides us with a unique platform to educate. And, of course, entertain. 

What if “Wanker” wasn’t such a rude word after all? What if we could redefine what a “Cheese Wanker” is? And, what if we could reach an audience that is yet to discover the amazing world of artisanal cheese? 

I am The Cheese Wanker. And I am not ashamed of it.

This one goes out to all the people who have told me in the last 12 months that we should change our name. 

Thank you for further reinforcing my conviction. Now you know why we chose to name our brand, The Cheese Wanker.

Do you consider yourself to be a Cheese Wanker? Drop us a comment below.

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